Monday, February 04, 2008

I learned fried chicken at the school of hard knocks

Not too shabby of a game last night, despite me calling a Pats win with 3:00 left in the game...

Combined with the meat sweats, this made watching the commercials slightly less jarring. Seriously, if you're going to pay 2.7 mil to show a dog drinking Gatorade, would it kill you to throw in a punch line?

There were a few enjoyable bits, such as the Charles Barkley/Dwayne Wade phone-based relationship and the early Pepsi Max bit. Otherwise, most of the ads were somewhat disappointing (although I really liked seeing the Fox NFL robot get in a fight with a Terminator).

My favorite ad was the Doritos "mousetrap" spot. It had a solid setup, with some nice minor touches (like the guy using an exact-o knife to precisely cut the bait chip), the giant rat-suited guy busting out of the wall was unexpected and amusing, and there was a good post-product joke of the rat continuing to wail on the guy. I give it 4 1/2 sparkplugs.

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